Social Media Marketing

Social media marketing is the active participation in online communities to generate exposure, visibility of websites, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.

Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.

In the context of online marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.